The platform is rolling out a updated setting that allows them to lessen the quantity of artificial intelligence-produced media appearing in their timelines. This move comes as the company revealed that it presently contains in excess of 1 bn AI-generated clips.
Trial and Implementation
This change is being tested over the following weeks before a widespread release. This advancement comes amid a surge in content created by AI, spurred by recent content generation software.
The Broader AI Trend
Recent reports that approximately one in 10 of the fastest-growing channels on a competing service primarily display AI-generated videos. A considerable share of this material is deemed low-quality AI content, a phrase for inferior, bulk-generated content that is typically nonsensical or bizarre.
“We know from our community that a lot of users enjoy content created using AI tools, from AI artwork to science explainers, and we aim to provide users the power to see more or less of that, depending on their own likes,” said a company executive.
AI on the Platform
TikTok shared that there are currently 1.3bn videos on its service labeled as AI-generated. Overall, over 100 m pieces of content are added to the platform daily, making AI-generated material a minor portion of its complete catalog.
Customizing Your Feed
Viewers will be able to decrease or raise the amount of AI-generated videos they view by using the topic control feature in the platform and selecting AI-made media. Additional categories that currently be controlled under the filter encompass news, clothing, cosmetics, and dance.
Content Labeling and Policies
Its policies oblige content makers to identify “realistic” artificially created content, and it bans harmful deepfakes of celebrities or crisis events. Any realistic artificial content that is without a tag can be taken down under its community policies.
Furthermore, the platform will now apply an AI-generated label to content made using its proprietary AI systems, or flagged by an collaborative effort for recognizing artificial media. This measure is aimed to deter users from seeking to circumvent the disclosure requirement.
Responsible AI Funding
The platform is furthermore launching a $2m AI literacy fund for experts and organizations to develop learning resources about ethical AI use. This initiative will benefit charitable organizations focused on training coding and technology.
Content Safety Approach
The platform has supported its moderation strategy, following controversy over plans to make redundant a large number of content moderators in the UK. It is set to cut a significant number of roles in its trust and safety department in its British office, with labor groups and digital protection specialists voicing alarm that people are being substituted by automated systems.
A company official stated that human moderation would continue to be important, but AI can safeguard staff by removing the most distressing content prior to it is viewed by humans. The company announced a 76% decrease in explicit and harmful content handled by human moderators over the past year due to intervention by its machine learning processes.
“We think that it’s essential to integrate staff and AI to ensure user safety,” the official commented. “We’ll have people as involved in the system, but we further consider it’s very important to reduce exposure to dangerous material as quickly as possible, which is where a extensive automated help is proving valuable operate efficiently.”
